App Privacy Details on the App Store

Starting December 8, 2020, app developers are required to provide information about their Privacy Practices when submitting apps or updated apps to the App Store. Privacy Practices are displayed to app users in a concise nutrition label format on the app page in the app store.

The table below describes the data types collected by the Appodeal SDK itself, mapped to Apple's App Privacy taxonomy. Collection depends on your integration and on end-user permissions — for example, location is collected only when the app grants the relevant permission, and it is additionally controlled by the SDK location-tracking setting (off by default). You, the publisher, remain responsible for the final App Privacy declaration for your app.

note

This page covers only the Appodeal SDK. Any ad network or service you enable through Appodeal collects data under its own privacy declaration — account for those separately when filling out your App Privacy details.

Data Types Collected by Appodeal SDK

Data type	Data collection	Remarks
Contact Info
Name	No	Don't collect
Email Address	No	Don't collect
Phone Number	No	Don't collect
Physical Address	No	Don't collect
Other User Contact Info	No	Don't collect
Health and Fitness
Health	No	Don't collect
Fitness	No	Don't collect
Financial Info
Payment Info	No	Don't collect
Credit Info	No	Don't collect
Other Financial Info	No	Don't collect
Location
Precise Location	Optional	Collected by the Appodeal SDK only if your app has been granted the OS location permission. To opt out, do not request location permission (omit the NSLocationWhenInUseUsageDescription Info.plist key).
Coarse Location	Optional	Collected by the Appodeal SDK only if your app has been granted the OS location permission. To opt out, do not request location permission (omit the NSLocationWhenInUseUsageDescription Info.plist key).
Sensitive Info
Sensitive Info	No	Don't collect
Contacts
Contacts	No	Don't collect
User Content
Emails or Text Messages	No	Don't collect
Photos or Videos	No	Don't collect
Audio Data	No	Don't collect
Gameplay Content	No	Don't collect
Customer Support	No	Don't collect
Other User Content	No	Don't collect
Browsing History
Browsing History	No	Don't collect
Search History
Search History	No	Don't collect
Identifiers
User ID	Optional	Collected only if the app provides a user ID via Appodeal.setUserId(); not collected otherwise.
Device ID	Yes	Advertising ID (IDFA) / IDFV, collected for advertising targeting and ad tracking.
Purchases
Purchase History	Optional	Collected only if the application passes purchase data to the Appodeal SDK via Appodeal.trackInAppPurchase(...) / validateAndTrackInAppPurchase(...).
Usage Data
Product Interaction	Yes	Ad interactions (impressions, clicks) collected for advertising.
Advertising Data	Yes	Collected for advertising targeting.
Other Usage Data	No	Don't collect
Diagnostics
Crash Data	No	Don't collect
Performance Data	Yes	Collected for advertising / analytics.
Other Diagnostic Data	No	Don't collect
Surroundings
Environment Scanning	No	Don't collect
Body
Hands	No	Don't collect
Head	No	Don't collect
Other Data
Other Data Types	Yes	The Appodeal SDK can also collect: Technical device information (for example, device type, system configuration information such as information about End Users operating system, mobile browser (e.g., Firefox, Safari, and Chrome)) Other device information (e.g., whether users using a smartphone or tablet and related information) Network information (for example, network provider) Carrier user ID (a number uniquely allocated to you by your network provider)