Prepare Creatives For The Soft Launch

Having strong creatives for your soft launch ads is essential for generating higher install rates. We recommend preparing 2 types of video creatives featuring the gameplay without misleading elements (i.e. no clicks baits), following the requirements below.

Instagram/Meta feed

Video: H.264 compression fixed frame rate stereo AAC audio compression at 128kbps+ 1080x1350 recommended length 15-30s video thumbnails should contain no more than 20% of text
Image: png/jpg 1080x1350 no more than 20% of text
The placement button (Learn more/ Install now) is located at the bottom of the banner. It will be logical to use a CTA (call-to-action) that points to the button.

Instagram/Meta stories

Video: H.264 compression fixed frame rate stereo AAC audio compression at 128kbps+ 1080x1920 recommended length 15-30s
Image: png/jpg 1080x1920 no more than 20% of text
This placement adds 2 elements to the banner: the logo and application name at the top and the swipe button at the bottom. Don’t place text/important elements at the top (150px). Show users that they should tap/swipe up the button (180px) at the bottom.

How To Produce UA Creatives

Clipchamp

Guide to making video creatives of required format and resolution using a free online tool. Includes sample creatives. You can also use any other suitable tool.