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Evaluating The Results


After the campaign finishes, it can take up to 7 days to acquire the necessary retention rates and other relevant information. Once the 7-day period passes, we will begin observing and evaluating your app’s metrics. Appodeal manager will then reach out to you within 2-3 business days with the final verdict.

To qualify for the Strategic Partnership of the Accelerator Program, we are looking for:

  1. Casual games (Android):
  • Retention Rate Day 1 — more than 30%
  • Retention Rate Day 7 — 12% or more
  1. Hybrid-casual games (Android):
  • Retention Rate Day 1 — 35% or more
  • Retention Rate Day 7 — 10% or more

We will evaluate other app types and see if there are partnership opportunities.

Please note!

Even if you feel your app’s metrics might not meet the requirements above, we still encourage you to work on your app.

Appodeal will still provide you with all the support you need for self-service:

  • Business Intelligence
  • UA automation
  • Growth Insights
  • Monetization
  • Soft launch reimbursement and more