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General Data Protection Regulation compliance

As the May 25 deadline looms closer, we are all starting to feel the pressure rise. The good news for publishers is that all their major partners, including Appodeal, have made it their aim to assist with GDPR compliance.

To that effect, we are sharing this article to answer all those last minute questions you may have about what comes next, so that you can keep working with Appodeal as usual, and avoid future headaches related to the new regulations.

Our updated privacy policysets your responsibilities for obtaining consent from end-users of your apps. As an app developer or publisher, by initializing our SDK you agree that you’re responsible for notifying the end users that you’re using Appodeal as a data collection-related SDK. Please note that the consent collection applies only to users located in the European Economic Area, the United Kingdom, and Switzerland.

To make the process easier, we have added consent windows to our demo projects for iOS, Android, Unity and Corona platforms. Please follow the links below to see demo projects.

iOS sample window on Github

Starting from Appodeal SDK 2.7.0-Beta version, Appodeal introduces Stack Consent Manager for GDPR and CCPA complaints app: iOS Consent Manager Integration

Android sample window on Github

Starting from Appodeal SDK 2.7.0-Beta version, Appodeal introduces Stack Consent Manager for GDPR and CCPA complaints app: Android Consent Manager Integration

Unity sample window on Github

  • To keep your UX as compelling as it was before, you can stylize your consent window to match the main app interface.

  • In order to avoid annoying users, save the returned consent result between sessions so they aren’t asked every time they open your app.

  • Once an end-user changes their mind and decides to withdraw their consent, they should proceed to “Settings” to limit ad tracking. You can add a special “Withdraw my consent” button to your app instead, so users won’t have to look for a setting themselves.

  • Remember that you are only required to collect consent in countries covered by GDPR.

What if a user rejects our notification about personal data, will they still be able to see ads?

Appodeal SDK can be initialized whether or not an end-user provides their consent. Publishers will still be responsible for collecting this consent and passing it to our SDK.

In case an end-user doesn’t agree on processing their personal data, Appodeal SDK will notify all ad demand partners so they won’t collect any information from this user and our ad demand partners will just show non-targeted and less relevant ads to such users. If consent is given, they will personalize an end-user ad experience in accordance with shared information.


Please feel free to reach out to us with any questions if something is not clear. We’re always happy to help you at [email protected]. To confirm what your next steps toward compliance might involve, please consult your lawyers to make sure you’re on the right path.