Upload creatives and launch the campaign
This page is the Creative Preparation Guide linked from block 1. Documentation of step 4. Creatives; it also covers steps 5. Soft Launch UA and 6. Results. We fund and run the campaign — you enter no budget and connect no ad account.
Before you start
- Complete UA Setup is done — the review passed.
- The app is published in the store and available worldwide (Before you start).
4. Creatives
The wizard titles this step Creative Preparation; the uploader is block 2. Creatives Control.
| Requirement | Value |
|---|---|
| Count | 1 to 6 files; we recommend 3–4 gameplay videos |
| Ratio | 4:5 (1080x1350) or 9:16 (1080x1920); 1:1 (1080x1080) "is also accepted if that's all you have" |
| Format | .gif, .mov, .mp4 |
| Size | 100 MB per file |
| Length | About 30 seconds; the uploader does not check it |
| First 10 seconds | "the juiciest part of your game" |
Optional: name the files AppName_vid033_01_1080x1920_40s_en — abbreviated game name, video number, variation, resolution, duration, language. If you skip it, nothing changes.
- Drop the files on "Click or drag and drop to upload creatives".
- Each file lands in a 4x5 video, 9x16 video or 1x1 video counter; a "(0)" counter is not a rejection.
- Start Soft Launch Setup becomes active once one file of an accepted ratio is present. Click it.
5. Soft Launch UA
The wizard titles this step Run the Soft Launch UA. It is the Accelerator Test campaign, not the Soft Launch phase that follows a publishing contract.
Block 1. Soft Launch UA Campaign Options:
| Field | Enter | Limit |
|---|---|---|
| Minimal OS Version | Choose a value from the dropdown | The list is generated for your app |
| Headline field | Your ad headline | "128 symbols max."; + adds a variant, up to 5 |
| Primary text field | Your ad text | "600 symbols max."; + adds a variant, up to 5 |
| Agree to Terms of Service | Select it | "By checking the box, I confirm that I am authorized to submit this game and accept the above Terms of Service." |
Click Launch Campaign. The status reads Soft Launch UA campaign is In Progress and Campaign Results becomes active — it opens step 6.
What we run
The campaigns start after you click Launch Campaign: one Worldwide, one USA, launched and paid by Appodeal. How long they run and how many installs they buy is confirmed per app (Get help).
6. Results
The step shows Results Analysis with a rating — High Potential, Mid Potential or Low Potential — and Live Dashboard, which opens the report: installs, spend, CPI, retention D1/D3/D7/D30 and average session length. Buttons: Request a Call, Request Relaunch, Start with New App. What we look for, and what happens on a pass: What we measure and what happens next.
If a button is grey
| You see | Why | Do this |
|---|---|---|
| Start Soft Launch Setup stays grey after an upload | No file landed in 4x5 video, 9x16 video or 1x1 video — a 16:9 file uploads but counts nowhere | Upload a 9:16, 4:5 or 1:1 file |
| "Fix: file size exceeds 100MB." | The file is over 100 MB | Compress or shorten it |
| "Invalid file format" | Only .gif, .mov and .mp4 are accepted | Re-export the file |
| "You have exceeded the limit of uploads: 6 files" | The six-file cap | Delete a file |
| Launch Campaign is grey | Hover it: "You still need to complete: …" names the open step; or the status reads Logs analysis is In Progress; or Agree to Terms of Service is clear | Finish that step, wait for the review, or select the box |
| Campaign Results is grey | The campaign is not launched | Click Launch Campaign first |
Get help
Write to [email protected] and [email protected] or [email protected]. Include your bundle ID, the platform (Android, iOS, Unity, Flutter or React Native), whether you chose Light SDK or Appodeal SDK, and what is blocking you: the wizard block and a screenshot, or the exact error or log text.