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Best Practices For Creating Ad Placements

Best Practices For Creating Ad Placements​

Balance is key. If you don’t place a sufficient amount of ads, your users’ LTV will not be high enough to recoup the acquisition cost. Showing ads too frequently, however, can cause some product metrics to drop.

important info

For Interstitial ads, we recommend maintaining at least one to two-minute intervals between impressions per user. After integrating Appodeal SDK, you can easily set up the intervals in the placement settings directly from the Appodeal dashboard.

For reference, you can use this list of typical Interstitial Placements in gaming apps:

  • At the start of the game

  • Inside the gameplay, like an “ad break.” (Please create a notification window about ads before showing Interstitials)—no more than once in two minutes

  • End of round

  • Tapping on an item (non-rewarded, please use Rewarded Video for rewarded placements)—no more than one in 30 seconds

  • Returning from background

note

You can use some of the placements listed here or any others, but note that Interstitials shouldn’t be displayed more than once per minute per user, as it can negatively affect your retention rate metrics. To prevent issues, be mindful of how often you use interstitials during your tests.

Also, you can consider adding the MREC ad format to the:

  • Pause menu
  • Score table
  • Dialog menu
  • Settings menu

Here are some good examples of MREC implementations:

You can add regular Banners to any screen in your application. Just make sure they don't overlap the content or cause random clicks. Recommended banner refresh rate: 15 seconds (by default).

We also recommend adding Rewarded Video to compensate app users with in-app currency for watching video ads. Implementation and placements depend on the app type and monetization strategy.